I believe creativity works best when it is done with purpose. When you build things thoughtfully, the right ideas and people tend to connect naturally.
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BigNova.ai, Sommtable, Vinely, Class.Wiki, and New Media Agency may look like separate companies, but they are all built around the same core idea: connection. My work focuses on connecting people, connecting craft with technology, and bridging the digital world with real-life experiences.
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Each of these companies started at a different moment in my life. Each one was created to explore a specific question or opportunity I was working through at the time.
Rather than operating like a traditional corporation, the work functions as a connected system. Each company runs independently, but they share knowledge, tools, and insights. Together, they form an ecosystem where creativity, culture, and business support one another.
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We live in a world full of noise and distractions. What lasts is alignment, when creativity, intelligence, and purpose come together in a clear and meaningful way.
Bio
I was born in Lisbon and raised in the Cascais–Sintra region of Portugal.
With a French-Swiss mother born in Rabat and a Spanish father born in Cairo,
I grew up in a distinctly international environment that shaped my global perspective and eventually led me to California at eighteen. In Los Angeles, I studied at Santa Monica College while competing in track and field, later taking film and marketing courses at UCLA Extension. I learned marketing in practice by creating an independent film festival in Santa Monica, an experience that taught me how to build audiences, tell stories, and turn ideas into real-world events. Along the way, I worked across hospitality and retail, experiences that introduced me to performance-driven work and entrepreneurship. Much of my early career was spent building and creating, investing in creative projects that helped define my path. Above all, my two daughters remain the core inspiration behind everything I do.
2024 - Present
BigNova is the control center for turning everything your company creates into clear, trusted, AI-ready knowledge. From documents and product details to videos and brand messaging, BigNova organizes scattered content into clean, structured intelligence that modern AI systems can actually understand and use.
Built for the era of AI search and generative answers, BigNova helps teams eliminate inconsistency, reduce guesswork, and stay in control of their narrative. It analyzes and refines content, surfaces gaps, and transforms raw information into a reliable source of truth—so large language models pull accurate answers instead of inventing them.
Whether you’re preparing a brand for AI discovery, building a knowledge base, training custom models, or aligning marketing, product, and leadership teams, BigNova keeps your story sharp, consistent, and ready for what’s next.
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Founder | 2017 - Present
Sommtable™ is an event-tech platform for intimate, high-signal wine gatherings—built around our signature Six Seats™ format. Book curated micro-events that double as social engines: relaxed dating mixers (“d-dating”), targeted business networking, and special live talks with sommeliers, winemakers, and industry voices. Beyond the glass, Sommtable streamlines the logistics—discovery, ticketing, host tools, and attendee curation—so every six-seat table sparks real connections, learning, and opportunities.
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Founder | 2017 - Present
Sommtable Imports bringings small-grower wines (and select spirits) to the U.S. with a focus on indigenous varieties, sustainability, and low-intervention makers.
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Founder | 2017 - Present
VINELY Magazine blends science, food, drinks, music, and movies into one sensory experience. We explore how creativity and curiosity shape what we eat, drink, hear, and watch bringing together the thinkers, makers, and tasters redefining modern culture.
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Founder | 2017 - Present
Class.Wiki is a modern, collaborative learning platform designed to bring classrooms into the digital age. It empowers students and teachers with easy-to-use tools that make learning interactive, social, and rewarding. Whether you're working on a group project, contributing to class notes, or building a shared knowledge base, Class.Wiki makes collaboration seamless and engaging.
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Founder | 2018 - Present
NewMedia.Agency is a social media and digital strategy studio helping brands grow through bold ideas, data-driven storytelling, and culture-led content.
Clients Chefmaster, BX Swiss, Robin's Jean, Animal Planet...
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New Media Company
2014-2015
At NewMedia.company in Zurich, I collaborated in a distributed team of creative product builders delivering digital-first business applications across Europe and North America.
My role blended strategic design thinking with hands-on execution – helping turn ideas into usable tools and engaging platforms. LB Swiss, PayOff, Deutsche Bank, Credit Suisse ..
Production Manager | 2001 - 2012
Worked across various indie advertising and production services, collaborating with small creative teams and independent studios to bring campaigns and branded content to life. My experience spans from concept development and on-set production to post-production and digital delivery, always with a hands-on, adaptable approach that fits the scale and spirit of independent work.
Founder 1996-2001
The Santa Monica Film Festival & Moxie Awards was a Los Angeles-area film festival and awards series (1997–2001) held in Santa Monica, California, known for its audience-voted screenings and annual “Moxie” ceremony celebrating independent cinema.
We later helped create Rome Independent Film Fest and Deep Ellum Film Festival
Pictures | Wikipedia